Reviive and Shrewsbury Cycles partner up for bike doctor day and spread the message of safe cycling this summer

Two Shropshire businesses are promoting a project encouraging members of the public to health-check their bicycles and enjoy safe cycling this summer.

Recycling and upcycling social enterprise Reviive has planned a free bike doctor day on Saturday 14 April at its Shrewsbury store in Battlefield, Shrewsbury. Site coordinator Simon Hilton will be on hand throughout the day to assess bicycles, including a review of the brakes, tyres, lights, reflectors, handlebars, wheels, gears, pedals, the chain, saddle and frame. Small issues like punctures will be repaired on the spot, whereas major work or overhauls will be referred to project partner Shrewsbury Cycles, based on Ditherington Road, Shrewsbury.

A keen cyclist, Hilton is a qualified Level 2 Bikeability trainer and spent three years working in the industry prior to joining Reviive. He said: “We have started selling second hand bicycles donated to us and have a duty of care to ensure they are in a roadworthy condition when we resell them. With that in mind, we thought the event would be a good way of encouraging owners who haven’t been out on their bikes for a while, to get them checked over so they can confidently climb back onto the saddle.”

Bernard McMahon, owner of Shrewsbury Cycles, said:”We are very happy to support this positive initiative and look forward to working closely with Reviive as a result of the bike doctor day.”

Picture: (left to right) Bernard McMahon, Shrewsbury Cycles and Simon Hilton, Shrewsbury site coordinator, Reviive.